In 1979, the tradition of creating a beautiful poster begun. These poster instantly became a collector's item, with values climbing into the thousands of dollars. Balloon Fiesta does not attempt to track or set pricing on past posters. However, a simple Internet search should reveal additional information.
Posters were available in different configurations. Numbered, signed and numbered, and without any markings. Trivia note: all posters, since 2006, when Balloon Fiesta assumed production of the posters from ProCreations, have included a roadrunner somewhere in the image. While some are obvious, others are cleverly hidden.