OCT. 6-14 2018

Event News & Updates

May 30, 2017

2017 Balloon Fiesta Official Soft Drink Sponsor is Announced

Balloon Fiesta Announces Swire Coca-Cola as Official Soft Drink Sponsor

Contact: Tom Garrity, The Garrity Group | 505.898.8689,


Albuquerque, NM – The Albuquerque International Balloon Fiesta is excited to announce Swire Coca-Cola, USA as the official Soft Drink Sponsor of the 2017 Balloon Fiesta. The new relationship with Balloon Fiesta will extend through the 50th annual event in 2021.


“Coca-Cola’s involvement with Balloon Fiesta is a great benefit for our pilots, crew and guests attending our annual event.  Coca-Cola is a great soft drink and we’re honored to have such a brand commit to Balloon Fiesta through our 50th milestone event in 2021. We are working to have additional Coca-Cola hot air balloons for this year’s event,” said Paul Smith, Albuquerque International Balloon Fiesta executive director.


 “What is better than Balloon Fiesta and an ice cold Coca-Cola!” said Scarlett Foster-Moss, Vice President of Public Relations and Government Affairs for Swire Coca-Cola, USA. “We are proud to be a part of this iconic event and look forward to refreshing Balloon Fiesta participants and enthusiasts with the world’s best beverages for years to come.”


The Albuquerque International Balloon Fiesta® will take place from October 7-15, 2017 at Balloon Fiesta Park. The 46th event will feature 550 hot air and gas balloons, of which 100 are anticipated to be special shape balloons. 


About the Albuquerque International Balloon Fiesta®

The Albuquerque International Balloon Fiesta® is an annual festival of hot air balloons that takes place every October in Albuquerque, New Mexico, USA.  It is the largest gathering of balloons and balloonists in the world. For details on events, schedule, entertainment and photographs visit our website www.balloonfiesta.com and follow us on Twitter @BalloonFiesta and Facebook.



At Swire Coca-Cola, USA we proudly create the magical feelings, special times and great taste of America's favorite beverages. Our commitment to excellence guides our actions with our employees, customers and communities. Swire Coca-Cola, USA produces, sells and distributes Coca-Cola and other beverages, including more than 300 brands across 13 states. The company’s territory includes parts of Arizona, California, Colorado, Idaho, Kansas, Nebraska, Nevada, New Mexico, Oregon, South Dakota, Utah, Washington and Wyoming. With over 6,000 employees and headquarters in Draper, Utah, Swire Coca-Cola, USA is a subsidiary of Swire Pacific Limited (HKSE: 00019/00087) (www.swirepacific.com) as part of its beverages division. For more information, visit us at: www.swirecc.com.