The Albuquerque International Balloon Fiesta countdown is underway as we get closer to the 49th, "Time Flies" Balloon Fiesta, October 3-11, 2020!
Time Flies is the theme for the 49th Albuquerque International Balloon Fiesta Presented by Canon and countdown is underway! Mark your calendars now to attend the event, scheduled to occur October 3-11, 2020!
Media registration for the 2020 event has opened. Applications will be reviewed and approved on a rolling basis starting April 17. To apply, click here.
This year will mark the 49th time that the Balloon Fiesta has filled Albuquerque's crystal blue skies. The Balloon Fiesta is the premier international ballooning event, powered by the perfect October climate and a phenomenon called the "Albuquerque Box," (a combination of weather patterns and geographic landscape, the box allows balloonists to control and even retrace their adventure).
The place to be in October is at Balloon Fiesta Park. The 360-acre park includes 100 acres of grass and booths that will be filled with balloons and concessions. During the 2019 event, Balloon Fiesta launched more than 580 hot air and gas-filled balloons. The event also hosted pilots representing 17 countries and more than 80 food and merchandise vendors. It’s been said that the breakfast burrito, the perfect grab and go meal for our pilots, gained its prominence at Balloon Fiesta.
Media credentials will be provided to qualified media (see below). The credentials package includes a parking pass, admission to the event, access to the media hospitality and work center and media photography towers positioned around Balloon Fiesta. Credentialed media also have an opportunity to sign up for hot air balloon rides from Balloon Fiesta Park with our media pilots, during the event.
Balloon Fiesta welcomes and works with members of the media from all media platforms including broadcast, print, photography and digital. In order to qualify for media credentials, you must be a member of the working media, meaning the work you produce at Balloon Fiesta must be developed to be shared with a larger audience, on a qualifying media platform.
Reporters, producers, videographers, photographers applying for media credentials as “traditional media” (broadcast and print), will need to provide credentials from the organization or a letter of assignment from a manager of the media assigning the work (i.e. editor, publisher, news director) that can be verified. The material produced must be scheduled for broadcast/print within a year of the 2020 Balloon Fiesta. If it is a longer-term project please include additional information as an attachment to your letter of assignment.
Media that have previously received credentials will need to submit a sample of the Balloon Fiesta coverage secured as a result of being credentialed media at Balloon Fiesta. This will need to be submitted as a PDF as a part of the application process.
If your sole purpose for seeking media credentials is to build a portfolio, stock images, "spec" or for sale/resale you can still attend the event, just not with a media credential.
In advance of the 2020 application process starting, questions about the event will be received by our media team via firstname.lastname@example.org
Social Media Influencer Criteria
Professionals seeking media credentials as a social media influencer (Twitter, Instagram, Facebook) will need to include public and verified social media accounts for the Balloon Fiesta media team to review. Below is the criterion:
- Followers of at least 5,000 on Instagram, Facebook or Twitter
- An average engagement rate of 2% or higher
- Have published content within the past three months of applying
- Post at least four (4) times each month to the respective social media platform
- Must have respective threads for relatable themes, such as travel, events, tourism, etc.
- Must be 18 years or older
Media credential applications for "Bloggers" (can be written, verbal or visual content) please identify your blog’s website address. The Balloon Fiesta team will review the sites to review recent posts and look for consistency in posting. The sites will need to also have relatable themes to Balloon Fiesta and travel/tourism. Below is the criterion:
- Unique website visitors of 5,000 each month
- Must have published content within the past three months of applying
- Must post at least twice each month
- Must have at least 500 followers on Facebook, Instagram, Twitter or Pinterest
- Must have relatable themes to Balloon Fiesta and travel/tourism
- Must be 18 years or older
Balloon Fiesta Media Resources
The Media Planner is a condensed version of the Media Guide (available at at media check-in). It will help you plan for your trip, coverage of the event or help to guide you when developing a story.
Here are two resources from 2019 that are available until we post the 2020 edition:
2019 Media Planner: Click here
2019 Media Guide: Click here.
Since the first Balloon Fiesta in 1972, media representing over 50 nations have covered this newsworthy event. With coverage reaching an audience of over 1.7 billion, media outlets covering Balloon Fiesta have included live broadcast and cable programs (broadcasting on the field and inflight) as well as long format documentaries and motion pictures. We have had the opportunity to work with ABC, CBS, NBC and Fox networks as well as their their affiliates to cover balloonists who are flying in the event. If your organization has its own satellite truck or backpack unit, we have Wi-Fi and mobile coverage that can accommodate most live shots.
#BalloonFiesta on Social Media
In 2019, more than 3.4 billion impressions were generated on digital and traditional media. One of the ways we convene our community is by using #BalloonFiesta on our various platforms.
The official hashtag of the event is #BalloonFiesta. Connect with us on the following social networks for event updates:
To receive updated information, register for email updates by providing your email address to email@example.com.
Story ideas and event updates can be found on the home page under latest news or on our media blog (updated monthly and increasing in frequency the closer we get to the event).
Of course if you have any questions, you can always feel free to email firstname.lastname@example.org or call (505) 898-8689.
Balloon Fiesta Photo Requests
If you represent a media organization that would like to publish an official Balloon Fiesta image, please fill out the form here http://www.balloonfiesta.com/media-images.