The Albuquerque International Balloon Fiesta countdown is underway as we get closer to the 49th, "Time Flies" Balloon Fiesta, October 3-11, 2020!
Time Flies is the theme for the 49th Albuquerque International Balloon Fiesta Presented by Canon and countdown is underway! Mark your calendars now to attend the event, scheduled to occur October 3-11, 2020!
Media registration for the 2020 event will open on April 3.
Applications will be reviewed and approval will be provided on a rolling basis starting April 17.
This year will mark the 49th time that the Balloon Fiesta has filled Albuquerque's crystal blue skies. The Balloon Fiesta is the premier international ballooning event, powered by the perfect October climate and a phenomenon called the "Albuquerque Box," (a combination of weather patterns and geographic landscape, the box allows balloonists to control and event retrace their adventure).
The place to be in October is at Balloon Fiesta Park. The 360 acre park includes 100 acres of grass and booths that will be filled with balloons and concessions. During the 48th event, Balloon Fiesta launched more than 580 hot air and gas filled balloons. Also in 2019, the event hosted pilots representing 17 countries and more than 80 food and merchandise vendors. Its been said that the breakfast burrito, the perfect grab and go meal for our pilots, gained its prominence at Balloon Fiesta.
Media credentials will be provided to qualified media (see below). The credentials package includes a parking pass, admission to the event, access to the media hospitality and work center and media photography towers positioned around Balloon Fiesta. Credentials media also have an opportunity to sign up for rides from Balloon Fiesta Park with our media pilots.
Balloon Fiesta welcomes and works with members of the media from all media platforms including broadcast, print, photography and digital. In order to qualify for media credentials, you must be a member of the working media, meaning the work you produce at Balloon Fiesta, must be developed to be shared with a larger audience, on a qualifying media platform.
Reporters, producers, videographers, photographers applying for media credentials as “traditional media” (broadcast and print), you will need to provide your credentials from the organization or a letter of assignment from a manager of the media assigning the work (i.e. editor, publisher, news director) that can be verified. The material produced will be scheduled for broadcast/print within a year of the 2020 Balloon Fiesta. If it is a longer term project please include additional information as an attachment to your letter of assignment.
Media that has previously applied for credentials you will need to submit the Balloon Fiesta coverage secured as a result of your credential. This will need to be submitted as a PDF as a part of the application process.
Professionals seeking media credentials as “social media”(twitter, Instagram, facebook, snapchat) will need to include public and verified social media accounts for the Balloon Fiesta media team to review. We will review the respective threads for relatable themes, such as travel, events, tourism, etc.
Media credential applications for "Bloggers" (can be written, verbal or visual content) please identify your blog’s website address. The Balloon Fiesta team will review the sites to review recent posts and look for consistency in posting. The sites will need to also have relatable themes to Balloon Fiesta and travel/tourism.
If your sole purpose for seeking media credentials is to build a portfolio, stock images, "spec" or for sale/resale you can still atende the event, just not with a media credential.
In advance of the 2020 application process starting, questions about the event will be received by our media team via firstname.lastname@example.org
Balloon Fiesta Media Resources
The Media Planner is a condensed version of the Media Guide (available at at media check-in). It will help you plan for your trip, coverage of the event or help to guide you when developing a story.
Here are two resources from 2019 that are available until we post the 2020 edition:
2019 Media Planner: Click here
2019 Media Guide: Click here.
Since the first Balloon Fiesta in 1972, media representing over 50 nations have covered this newsworthy event. With coverage reaching an audience of over 1.7 billion, media outlets covering Balloon Fiesta have included live broadcast and cable programs (broadcasting on the field and inflight) as well as long format documentaries and motion pictures. We have had the opportunity to host network affiliates for ABC, CBS, NBC and Fox. A number of organizations have leveraged their affiliates to cover local balloonists who are flying in the event. If your organization has its own satellite truck or backpack unit, we have Wi-Fi and mobile coverage that can accommodate most live shots.
#BalloonFiesta on Social Media
In 2019, more than 3.4 billion impressions were generated on digital and traditional media. One of the ways we convene our community is by using #BalloonFiesta on our various platforms.
The official hashtag of the event is #BalloonFiesta. Connect with us on the following social networks for event updates:
To receive updated information, register for email updates by providing your email address to email@example.com.
Story ideas and event updates can be found on the home page under latest news or on our media blog (updated monthly and increasing in frequency the closer we get to the event).
Of course if you have any questions, you can always feel free to email firstname.lastname@example.org or call (505) 898-8689.
Balloon Fiesta Photo Requests
If you represent a media organization that would like to publish an official Balloon Fiesta image, please fill out the form here http://www.balloonfiesta.com/media/media-images.